Schesir launches a packaging on the market, containing 12 portions of cat food, which once its function as a container is exhausted, takes on new life by transforming itself into a kennel, basket or container. The kennel is a sustainable packaging, as it does not enter the disposal phase, becoming waste or waste, but turns into a useful object in the home for a pet. The kennel is also modular: by joining several boxes you can build different containers and structures with different functions. The packaging has an attractive appearance that tempts the customer to buy not only the product, but also the pack itself. On it there are various information useful to the user, such as use, the assembly diagram and what it can become for the pet.