Naturally Clicquot 3 is the first packaging made from pomaces, the waste resulting from the champagne making process. The combination of grape waste and paper enables to save 25% of raw material. The packaging is also 100% recyclable, biodegradable thanks to the absence of chemical solvents in the inks, and can keep a 75cl bottle of Veuve Clicquot Yellow Label fresh for two hours. The paper is elegant and sober; its natural colour highlights the yellow label which is fixed through a glue made of sugar. On the side, the graphics reproduce the schema of the paper making process from the grape to the use of the waste to make the packaging.