Interapothek

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Company: Interapothek
Designer: Eduardo del Fraile
Year: 2012
Country: Spain

Totally diverging from traditional graphics of parapharmaceutical products, the packaging Interapothek uses a black and white minimal style that is enhanced by the lettering to display the name of the product. The line of products for glasses is told exclusively through the iconic sign, shown partally or in its entirety. In this way, the packaging becomes a compositional element in the showcase.